Concept buildMeridian Corporate Website Platform
Concept build — a multi-region corporate website for a mid-sized services group, structured around division-level landing pages, a careers area, and an insights hub. It would suit organisations whose current site has grown by accretion and no longer reflects how the business is actually organised.
- The challenge
- Corporate sites often accumulate pages from several agencies and internal teams, so navigation, tone, and page performance drift apart over time. Marketing then struggles to publish a campaign or a regional variant without developer involvement, and visitors cannot tell which division they should be talking to.
- Proposed approach
- The front end is a Next.js App Router application with statically rendered marketing pages and incremental regeneration for the insights hub. Content is modelled in a headless CMS as reusable blocks — hero, feature grid, statistics-free proof strip, quote, call to action — so editors compose pages rather than edit markup. A design-token layer in Tailwind CSS keeps division themes visually related but distinguishable, and route-level metadata feeds Open Graph and structured data. Regional variants are handled by locale-aware routing with per-market content overrides. A Lighthouse budget in continuous integration guards against performance regressions on every pull request.
- Next.js
- TypeScript
- Tailwind CSS
- Headless CMS
- Vercel
- Playwright











